Choose Kindness

Choose Kindness brand in amonst daisies annd hearts

What is the Choose Kindness movement?

One kind act can spark another. It can brighten a grey day, touch a stranger's heart and inspire a chain reaction of kindness.

Doncaster's Choose Kindness movement celebrates and champions kindness across the city and the fantastic community spirit that has shone through in the toughest times. 

There is no limit to the benefits of choosing kindness and the powerful difference this makes to people, place and planet.

Community Development Support Fund

Four Grants of £25,000 (one for each locality) are now available for local community anchor organisations who provide a friendly, kind, inclusive and welcoming environment for all members of the community, to come together for a chat, activities, and to receive support. The Community Development Support (CDS) fund looks to support inclusive activities that create community cohesion and understanding and respect. These could be new activities and projects, or extending current provision to residents. For example, these projects could include, but are not limited to: improving digital skills, mental health andwellbeing activities, culture and heritage sessions, employment and housing support, or arts and crafts activities.

Microgrants of £1,000 will be launching soon for smaller community groups and organisations.

Please read guidance notes before applying. Applications must be received by 29 April 2024. Please submit all applications to:

  • Email: with the subject ‘Community Wealth Builder Grant’.
  • Post: Public Health, Well Doncaster, Floor 4, Civic Office, Waterdale, Doncaster, DN1 3BU
Guidance Notes - Anchor organisations
Download (143KB - DOCX)
CDS Fund Application form- Anchor Organisations
Download (113KB - DOCX)

Support Choose Kindness

Take the Choose Kindness Pledge

Everyone across Doncaster is being encouraged to support the movement by taking the Choose Kindness Pledge. Taking the pledge means that you agree to support the values of the movement and choose to spread the spirit of kindness across Doncaster.

You can do this as an individual, business/organisation, school or club/society.

Tell us about a Kind Act 

Kind acts can have a positive impact on others. We'd love to hear about the times when you have benefited from an act of kindness from someone else and what this meant to you.

How can I show kindness?

Kindness is a trait that we can all demonstrate in our everyday lives. Acts of kindness don't have to be big; small things can also make a huge difference. Today you could.

  • Smile at a stranger
  • Hold the door open for someone
  • Give a compliment
  • Listen when someone is having a hard time
  • Offer help and support without being asked
  • Volunteer for a local community organisation or do something for a good cause
  • Call or text someone you know
  • Think before you speak
  • Say 'thank you'

Remember it's important to think about and be kind to yourself as well. You could...

  • Prioritise some 'me time' to relax and think about how you are feeling.
  • Treat yourself to something - this doesn't have to be a big thing.
  • Do something you enjoy.

How can I get involved?

If you want to get involved, there are many ways that you can come forward and make a different that can benefit others and Doncaster. These could include:

To help you support Choose Kindness, we have also developed a toolkit with a range of resources including the logo, posters and suggested key messages for you to download and help promote the movement.

Be the Kind Kid book

Read the story “Be the Kind Kid" here. The story is of a young girl named Ellie who decides to set up a kindness club in school after finding out the Lilly, a new student, is being bullied. This touching story teaches us all that one small act of kindness can make a world of difference. The book is being shared with children in schools.

The book supports and promotes the values of the Choose Kindness Movement to children in our schools.

Report unkindness